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Guess Which Age Group Represents the Biggest US Market?

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The U.S. Census Bureau has released its estimated population numbers for July 1, 2013. What you thought you knew about marketing to specific age groups may surprise you.

Here are the choices to guess the largest age group in America: (Don’t look below until you make a guess.)

  • 12-17
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+

Now, before I reveal the answer, here are some fun facts from MarketingChart:

  • As of July 1st last year, there were an estimated 61,985 centenarians (100+) in the US.
  • The median age of an American last year was 37.4, inching up from 37.3 in 2011.
  • The number of Americans aged under 5 dropped slightly from 2011 (20.1 million) to 2012 (just under 20 million).
  • The 65-and-older population grew by 4.3% year-over-year in 2012.
  • The number of Americans aged 85 and older also grew, by roughly 3% between 2011 and 2012.
  • There were only 10 states where men outnumbered women.

OK, here’s the answer!

CensusBureau-Age-Brackets-as-of-Jul2012-July20131

Surprised? Did you think it was the Millennials – born from 1977-1992? 


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